When the flame is blue, there’s no change in view!

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A Milwaukee landmark comes to the iPhone

As any long-time Milwaukeean knows, the Wisconsin Gas Company building downtown predicts tomorrow’s weather with the flame-shaped¬†light on it’s roof. Unfortunately today, the cost of running the light means it is only lit a few hours each night. As a result, many younger residents are not familiar with this historic institution.

However, two brothers are changing that, by bringing the flame forecast to the iPhone with the Milwaukee Gas Light app.

“We grew up in Milwaukee and have known about the Gas Light since we were kids. It was always something we would look for when we were downtown,” said Steven Stefanik, the developer of the app.

Brian Stefanik conceived the idea for the app and created the artwork. “I thought it would be something fun to make. There are a hundred different ways to get a weather forecast, but this is one that is unique to Milwaukee,” he said.

If you’re not familiar with the flame forecast, a poem was created to help remember the meaning of the colors:

When the flame is red, it’s warm weather ahead!
When the flame is gold, watch out for cold!
When the flame is blue, there’s no change in view!
When there’s a flickering flame, expect snow or rain!

Unlike the actual building, The Milwaukee Gas Light app will show you a forecast for your current location. So even when you’re not in Milwaukee, you can still enjoy the flame forecast.

The two brothers have collaborated previously on another nostalgic app, The Carousel. It turns your iPad into an original Kodak Carousel slide projector. If you have an AppleTV, you can even “project” the slides onto your TV screen. The Carousel app was inspired by the Mad Men episode “The Wheel” where Don Draper emotionally pitches Kodak how to sell their new slide projector.

The Milwaukee Gas Light app is available for $1.99 on the iPhone.

Get it at: whentheflameisblue.com

Learn more about the Milwaukee Gas Light Building:

http://en.wikipedia.org/wiki/Wisconsin_Gas_Building
http://onmilwaukee.com/buzz/articles/wigasflame.html

The Carousel is available for FREE in the App Store

Learn more about The Carousel

CONTACT INFO:

Steven Stefanik – steven@stefaniksoftware.com –¬†http://www.linkedin.com/in/smstefanik
Brian Stefanik – brian@stefaniksoftware.com

MEDIA ASSETS:
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Milwaukee on phoneMilwaukee on phone extended GasLightIcon